The rolls are what I grew up with, the American version of Smarties. Smarties, a sugary tablet-style thing.
My husband tells me that the States does have the Canadian version of Smarties. I've never seen them.
What do the Canadians call the American version? It seems that I've discovered this on my 2nd Halloween here.
I still call the Rockets Smarties and the Smarties....well I call them Smarties too but I'm more inclined to think of them as a M&Ms knock-off. And yes, they have M&Ms in Canada.